The EBU has revealed a refreshed brand identity for the Eurovision Song Contest as it prepares to celebrate its 70th edition in 2026, promising a playful yet elegant new look to mark the milestone.

Unveiled today, the redesign introduces sparkling new logos, fonts, and graphics that aim to bring a modern edge while staying true to the contest’s signature spirit of being “United by Music.”

At the heart of the refresh is a reimagined version of the contest’s iconic logo, which has featured a hand-drawn script since 2004. The updated design simplifies the lettering while highlighting the familiar Eurovision heart – now described as “beating louder than ever.” A new custom-made typeface, “Singing Sans,” will also be rolled out across digital platforms and promotional material.

One of the standout features of the revamp is the introduction of the “Chameleon Heart,” a dynamic visual asset designed to adapt and evolve with the contest. Organizers say it will absorb cultural influences, reflect the host nation’s identity, and mirror performers’ individuality – while remaining instantly recognizable as Eurovision.

To mark the 70th anniversary in Austria next year, a special 3D logo featuring 70 layered designs will be unveiled, symbolizing each year of the contest’s history since its debut in 1956.

The brand overhaul was led by the European Broadcasting Union (EBU) in partnership with British branding studio PALS, who previously worked on the visual identity for Liverpool 2023.

Martin Green CBE, Director of the Eurovision Song Contest, said the new look reflects both the contest’s history and its future.

“The Eurovision Song Contest has always been about evolution — musical, cultural, and creative,” he said. “This refresh honours 70 amazing years while taking the brand forward to an exciting future. It’s bold, playful, and full of heart — just like the Contest itself.”

Green added that the changes are designed to strengthen the brand’s presence online, unify its projects, and protect its global identity as Eurovision continues to grow audiences worldwide.

Fans can expect to see the new branding rolled out gradually in the lead-up to Eurovision 2026, alongside further announcements and celebrations marking seven decades of the world’s biggest live music event.

What do you think of the new look?